Privacy Policy

PLAYCRAFT
Effective date: 2 September 2026
Last updated: 6 September 2026

This Privacy Policy explains how PLAYCRAFT ("PLAYCRAFT", "we", "us") handles information in connection with the mobile games we publish on Google Play (each, a "Game"). Please read it before installing or playing.

The short version: we do not collect any personal information about you ourselves. Our Games have no accounts and no sign-in, and your progress is saved only on your device. The Games show ads, and our two advertising partners — Google AdMob and Unity Ads — collect device and advertising data under their own privacy policies, described in Section 4.

1. Games covered by this policy

This policy applies to every game published by PLAYCRAFT:

Jelly Blast: Block Puzzle
Gem Blast

Any new Game we publish is covered by this policy unless its Google Play listing links to a different policy.

2. Information PLAYCRAFT collects

None. We do not collect, store, receive or transmit personal information about you.

Specifically, our Games have no user accounts, no registration, no login, no email capture and no cloud saves. We operate no servers that receive data from the Games. Beyond the two advertising services named in Section 4, we integrate no other third-party software: no analytics, crash reporting, attribution, tracking or social media SDKs. The data described in Section 4 is collected by those advertising partners, not by us.

3. Information stored on your device

Our Games save a small amount of data locally on your device so the Game works as expected between sessions. This typically includes your high score, level or progress, and sound and settings preferences.

This data never leaves your device and is not visible to us. Uninstalling the Game removes it.

4. Information collected by our advertising partners

Our Games are free and are funded by advertising. To serve ads we use two third-party services and no others:

Google AdMob — Google Ireland Limited / Google LLC
Unity Ads — Unity Technologies, served through AdMob mediation

These partners collect information directly from your device, under their own privacy policies rather than ours. This may include:

Device ID and other identifiers, including your Android Advertising ID, a resettable identifier used for advertising, and other device or account identifiers used to deliver ads and detect fraud
Device information such as model, operating system version, language, region and screen size
IP address, and the approximate location derived from it, usually at country or city level
Ad interaction data, such as which ads were requested, shown, viewed or tapped
App activity, meaning limited in-app interactions relating to when and how ads are delivered
Diagnostic and performance information about the Game and the advertising SDK, such as app launch time and error or crash data generated by the SDK itself

We do not receive this information in any form that identifies you. What we see is aggregate reporting: impression counts, fill rates and revenue totals.

You can read what these partners do with the data here:

Google Privacy Policy — https://policies.google.com/privacy
How Google uses data from apps that use its services — https://policies.google.com/technologies/partner-sites
Unity Privacy Policy — https://unity.com/legal/privacy-policy

5. Why this data is processed

Advertising data is used to display ads inside the Game, to measure how those ads perform, to avoid showing you the same ad repeatedly, and to detect invalid or fraudulent activity. Advertising is what allows the Game to be free to download and play.

Where the EU or UK GDPR applies, the legal basis for personalised advertising is your consent, which you give or refuse through the prompt described in Section 6. The legal basis for non-personalised advertising, ad measurement and fraud prevention is our legitimate interest in funding and operating the Game.

6. Your choices and your rights

Consent in the EEA, UK and Switzerland. On first launch you are shown a consent prompt delivered through Google's User Messaging Platform, where you can accept or refuse personalised advertising. Where the Game provides a privacy option in its settings, you can change that choice at any time.
Advertising ID. You can reset your Advertising ID or turn off ad personalisation on your device under Settings > Privacy > Ads. The exact path varies by manufacturer and Android version.
Access, correction and deletion. PLAYCRAFT holds no personal data about you, so there is nothing for us to retrieve or erase. Requests relating to data held by our advertising partners should be made to Google or Unity through the contact routes in their policies linked above. Write to us and we will point you to the right place.
California residents. PLAYCRAFT does not sell or share personal information as those terms are defined by the CCPA and CPRA. Our advertising partners describe their own practices in their policies.

7. Children's privacy

Our Games are not directed at children under 13, and PLAYCRAFT does not knowingly collect personal information from children under 13. If you are a parent or guardian and believe a child has provided personal information through one of our Games, contact us at the address in Section 10 and we will act on it promptly.

8. Data retention and security

PLAYCRAFT retains no personal data, so we have none to lose, expose or delete. Data collected by our advertising partners is kept according to the retention schedules set out in their own privacy policies.

9. Changes to this policy

We may update this policy, for example if we add or replace an advertising partner. The current version is always published at this URL with a revised "Last updated" date. Material changes will be reflected here before they take effect. Continuing to play a Game after an update means you accept the revised policy.

10. Contact

PLAYCRAFT
Email: gamecraft001500@gmail.com